Mascara is a cosmetic product applied to the eyelashes to enhance their appearance. It typically comes in a tube and is applied with a wand that has a shaped brush. The primary purposes of mascara are to darken, lengthen, and volumize the lashes, making them appear fuller and more defined. Mascara formulations often contain pigments, waxes, and oils, and can be found in various types, including waterproof and non-waterproof options. It is commonly used in eye makeup routines and can significantly influence the overall look of the eyes.
D-UP introduces the "Hyperlift Mascara," launching a nationwide campaign this February. Actress Riho Yoshioka stars in the commercial, highlighting the mascara's transformative power on lashes. The ad features Yoshioka in…